Programmes · Marketing · Beginner
Real Estate Marketing Foundations
Portals, compliant advertising, photography, campaigns and paid lead generation.
12modules
99lessons
2hours of reading
60′timed final exam
The modules
What the programme covers.
Each bar is the module's reading, counted from its lessons.
- 01
The Dubai Real Estate Marketing Landscape and Who Regulates You
8 lessons · 2,574 words - 02
Trakheesi Advertising Permits: The Non-Negotiable Legal Gate
8 lessons · 2,635 words - 03
Compliant Ad Anatomy: Permit Number, BRN, QR Code and Madmoun
8 lessons · 2,561 words - 04
Running the Portals: Bayut, Property Finder and Dubizzle Day-to-Day
9 lessons · 2,592 words - 05
Brand Basics and Tone of Voice for a Dubai Brokerage
8 lessons · 2,792 words - 06
Writing Property Listings That Convert and Comply
8 lessons · 2,576 words - 07
Producing Company and Community Content
8 lessons · 2,615 words - 08
Social Media Execution for Real Estate
9 lessons · 2,852 words - 09
Photography and Media Coordination
8 lessons · 2,476 words - 10
Email Marketing and CRM Basics
9 lessons · 2,817 words - 11
The Weekly Marketing Operations Rhythm
8 lessons · 2,513 words - 12
Advertising Compliance, Ethics and Data Protection in Practice
8 lessons · 2,548 words
How you are assessed
The rules, before you start.
Final exam
60 min
25 questions per sitting, drawn from a bank of 186, so no two sittings are the same.
Pass mark
75%
2 attempts at each assessment, up to 3 starts in a day, and an honour check before the clock starts.
Certificate
A certificate of completion with a reference anyone can verify.
A certificate of completion. Not an accredited qualification.
The rest of the ladder
Marketing, at every level.
- Advanced
Demand Generation & Marketing Operations
13 modules, 119 lessons, about 3 hours of reading.
- Master
Marketing Leadership (CMO)
11 modules, 97 lessons, about 2 hours of reading.